29 Talent is a next-generation talent agency representing creators who want to move culture. We specialize in pairing talent with intentional brand partnerships, managing full-service campaigns, and creating opportunities that turn influence into real, long-term careers.
Whether we’re guiding strategy, negotiating deals, or activating IRL experiences across Atlanta and beyond, everything we do is grounded in one belief: real influence starts with real relationships.
Founded by Imani Baker, our agency was built to do talent representation differently. Our focus is to champion creators who know their worth and helping them grow careers, not only land campaigns. Our work spans creators and brands alike, with a focus on smart partnerships, strategic growth, and building influence that lasts.
Today, 29 Talent carries that mission into every collaboration. We blend hands-on management with strategic insight and a creator-first approach, helping talent scale thoughtfully, align with brands that matter, and turn their influence into opportunity.
